May 18, 2014
Doors at 8:00 pm
Show at 9:00 pm
STG Presents YG at the Neptune in Seattle on Sunday, May 18, 2014.
With some of the biggest singles (2010’s gold “Toot It & Boot It,” 2011’s “Up,” 2013’s “My Hitta” with Jeezy and Rich Homie Quan) and high-powered mixtapes (2011’s Just Re’d Up, 2012’s 400 Degreez, 2013’s Just Re’d Up 2) of the last few years, YG knows the impact he’s made on the streets is significant.
“I’m giving off that same energy that Dr. Dre and Snoop Dogg were giving off to the world,” YG explains. “I really brought that back. I’m doing that and living that. That’s what you’re going to get on the album.”
YG is talking about My Krazy Life, his debut studio album, which is slated for a 2014 release.
The hard-hitting collection features the Compton, California rapper breaking down the intricacies of Southern California living over the hard-hitting production of DJ Mustard, who has helmed several of YG’s biggest hits, as well as cuts for Tyga (“Rack City”), 2 Chainz (“I’m Different”) and Jeezy (“R.I.P.”), among others.
“It’s basically all my life on 10,” YG reveals of My Krazy Life. “It’s all Mustard on 10. Mustard feels it’s his best production so far and I feel like it’s my best songwriting so far. I’m giving everyone the young, black, West Coast culture. I’m giving you that in its rawest, purest form.”
My Krazy Life is buoyed by the Platinum “My Hitta,” a Top 20 single featuring Jeezy and Rich Homie Quan. The music video has garnered more than 50 million views on YouTube. YG says that “My Hitta” has resonated with people because of it represents brotherhood. “That’s a friendship record, so everybody feels that,” YG says. “Everybody’s got homies that they feel like they’re down for. All the females got their homegirls, their best friends, so that’s just a song the whole world can relate to.”
YG shows his depth as a songwriter on My Krazy Life’s “BPT.” An abbreviation for Bompton, YG’s nickname for his Compton hometown, the song depicts YG’s tumultuous life in the streets.
“I’m basically giving you the lifestyle of a young brotha that was gangbanging,” he says. “I’m walking you through when I got jumped on. When you get put on, you got to fight. I’m taking you through different elements of the gangbang life. I’m talking about going to jail and they’re bringing in different cases on me while I’m in jail. I didn’t say anybody’s name. I didn’t snitch. I held it down.”
As much as he gives listeners a look behind the curtain of Los Angeles street life, My Krazy Life soars because of YG’s creative reach. He varies his subject matter throughout the collection, making sure not to cover the same topics and similar themes more than once.
YG shines a light on a variety of topics because the 22-year-old rapper has lived a remarkable life. He grew up in gang-infested Compton, California, but also lived in several other Southern California cities, spending time in Long Beach, Paramount, Bellflower and Inglewood.
Regardless of his location, YG repped his set and began committing crimes and going in and out of jail. Short for Young Gangsta, YG earned his nickname in the streets and simply kept it once he began rapping. He started Pushaz Ink, a collective of MCs, artists, filmmakers and producers who were throwing house parties, having picnics at neighborhood parks and handing out CDs.
“I really came up through the streets of LA,” YG says. “That’s why a lot of people out there respect me. Most of the people my age and even a little older, they’ve seen me and my movement happen.”
In 2010, YG exploded with the release of his The Real 4 Fingaz mixtape. The 25-cut collection featured the single “Toot It & Boot It” and guest appearances from Snoop Dogg and Nipsey Hu$$le, among others. Thanks to the success of The Real 4 Fingaz and “Toot It & Boot It,” YG was named a member of XXL’s 2011 Freshman class and earned a spot on Snoop Dogg and Wiz Khalifa’s “Mac and Devin Tour.” That time proved crucial in YG’s development as a person and an artist.
“I grew and my work ethic did, too,” YG reveals. “People were talking about that I was a one-hit wonder, but I had records prior to that, but the world didn’t know that. That’s when Mustard started making beats. We just locked ourselves in the room and went ham. That’s when we created that new sound recording the first Just Re’d Up.” Just Re’d Up proved to be another successful endeavor, spawning the hit singles “I’m Good,” “Up” and “Bitches Aint Shit.” The 2011 mixtape was downloaded more than 275,000 times and its videos earned more than 10 million views on YouTube.
Signed to Def Jam, YG linked with labelmate Jeezy at the top of 2013. The two shared a mutual admiration for each other’s material and decided to join forced in order to help YG further penetrate the Southern and East Coast markets, and to shift the focus of YG’s debut album. Jeezy asked YG if his original I’m From Bompton concept was big enough for his vision.
“I’m From Bompton was an album title that was only talking to a certain crowd of people,” YG explains. “Young Jeezy was asking me in the studio, ‘Are you trying to have the world or just a certain crowd of people?’ I was like, ‘I want the world.’ He was like, ‘I’m From Bompton, you’re talking to a certain crowd.’ I took his advice, ran with it and came with My Krazy Life.”
Now, with a broader vision and the impending release of My Krazy Life, YG is looking forward to seeing the impact of his work.
“The time that I’ve put in and the work that I’ve put in, it’s leaving the West Coast and bleeding into all the other states,” YG says. “Everybody’s seeing it. I want people to say that YG brought the West Coast back, as far as what people used to know the West Coast for, like Dre and Snoop, some street stuff with the LA lifestyle. I am the face of that.”